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Digital Signage

Digital Signage is an out of home advertising media platform, primarily used to deliver information on digital signs with an objective of conveying targeted messages to specific locations at specific times from a centrally manageable server. Digital Signage offers compelling value proposition to media, advertising and enterprise segments in Branding, Sales, HR & Training and Marketing Communication. Silk Media technologies also offer a hosted solution which is an additional value add to the users as a total managed service.
 
 
  Drag and drop images, video clips and audio files into CIGMA – a powerful yet user friendly content aggregation and layout tool to create an integrated presentation easily.   Schedule your playlists – what content on which screen at what time through this powerful scheduler and campaign manager. Multiple content scenarios can be supported very easily and can be executed instantly.   The scheduled playlists can be displayed via media players on the screens in a standalone mode or over any network - LAN/WAN/2G/3G in real-time. Powerful Network management tool is available to manage locations and players centrally.

 

 

 

 

 
  • Solution Components
  • Key Features
  • Vertical Markets
  • Common Applications
Digital Signage comprises of following components such as Display unit with & without Hardware & client player software and full featured Server software.

  LCD Display.

  Embedded thin client (External option).

  Content management software.

  Server and Client software.

        A) Server and Client software.

        B) Server and Client software.

Content Management Software

  Content Layout Management.

  Web console with all administrative tools & reports.

  Kiosk mode (Touch Screen Interface).

  Network Connectivity (CDMA, Bluetooth, Wi-Max, Wi-Fi, Data card & Broadband).

  Supported Protocol (LDAP, FTP, and HTTP).

  Audio/ Video Format (MPEG, AVI, SWF, Jpg, AVI, GIF, Ac3).

  Third Party Application Integration.

  Peripheral Support.

  SMS interactivity with individual/group of screens.

    1) Video selection through SMS

    2) Personalized messages through SMS

  Schedule content by Date, Time, Zone & Location.

  Real time audience measurement systems.

  Customizations as per clients needs or sectors.

    1) Touch screen enabled

    2) Video jukebox

    3) Google maps & Google earth integrated

                              
  Retail – Our Solution Facilitates your marketing department to distribute contents for in-store display Such as Discount Offers, Video      Commercials, Infomercial, Advertisement, Updates, Product Literature etc. even for large-scale deployments, allowing brand advertisers and      retailers to focus on delivering their message.

  Education – Administrators at educational institutions can broadcast assignments, messages, events and venues to faculty, students, staff,      and parents without costly overlap.

  Restaurant and Hospitality – Restaurants, Hotels, Casinos, Cruise Ships and Resorts around the world have implemented the convenience      of digital signage. Tourists can acquire the information they need to simplify their vacation experience.

  Business – Communicate with employees, partners and customers making certain critical messages are seen, conveying maximum results.

  Transportation – Digital signage is exploding in train stations, busses and airports around the world helping people make reservations,      displaying schedules and showing branded advertising for on-site shops.
  Public information – news, weather and local (location specific) information, such as fire exits and traveler information.

  Internal information - corporate messages, health & safety, news, etc.

  Advertising – either related to the location the signage is in or just using the audience, reach of the screens for general advertising.

  Brand building – in-store digital signage to promote the brand and build a brand identity.

  Influencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises.

  Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc.,      as well as recipe demonstrations in food stores.

  Enhancing the environment – with interactive screens (in the floor for example) or with dynamic way finding.
 
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